A different way to shop.
A mobile e-commerce app designed to buy and sell plants from other gardeners.
Project Overview
Tools: Figma, InVision, Sketch, Procreate, Pen and Paper
Project Type: Minimal Viable Product
Timeline: 6 weeks
Leaf to Leaf gives gardeners and plant enthusiats a new way to shop for plants, sell them, and giving them valuable information in the moment to make an informed decision.
Secondary Research Findings
U.S. sales have surged almost 50% to $1.7 billion, according to the National Gardening Association.
Searches on Etsy for “live plants” increased 82% year over year.
Less than 10% of all lawn and garden sales happen online.
An antiquated industry that hasn’t changed and a consumer that has.
Primary Research
We interviewed 5 participants, various variations of plant enthusiasts, some with over hundred plants, and some under ten.
Design Question
How might we help gardeners and plant enthusiasts who don’t have many options to buy plants find a new alternative for their shopping expirience, so that it’s more accesible and there’s more opportunities to grow their garden?
Persona
Chosen User Story
“As an amateur botanist, I want to filter through my search results for free plants so that I can grow my garden collection without breaking the bank.”
Sketches
Wireframes
Through user testing, we fixed a few issues:
Changing how the bottom navigation bar looks to show you’re on a page.
Why are some squares different sizes in the Search Results page?
Get rid of the hamburger menu on the top left. There’s no need for it.
The type was too small throughout the app!
Visual Design and Brand name
Since this is an app where users buy, trade and sell plants, leaf to leaf sounds like you’re passing around leafs. Almost like sharing clippings. Thought it was the perfect, casual way to represent the project.
Moodboard
Main theme to stick with was a calm, peaceful enviroment, with lush plants and new beginings.
HI-FI Mockup
Beyond Mobile
Thinking of a multi-platform solution bring us Leaf to Leaf to the Apple Watch. A more portable solution, incase Katie needs to see notifications on active listings.
Marketing Website
With a marketing website potential users can know what our app is all about before they go ahead and download it!